Leonardo da Vinci Ltd utilizes AI technologies similar to ChatGPT but tailors them specifically for the creative sector. Unlike ChatGPT which is a general-purpose language model, Leonardo's AI is personalized to match the creative voice and style of each user, integrating seamlessly into content creation and social media management specifically designed for artists and craftworkers. Leonardo remembers you between sessions, whereas most sessions using ChatGPT are starting again from scratch. Leonardo AI is an assistant who remembers who you are, what you do, and how you sound when you want to write about your creativity.

There is no inherent danger in using Leonardo's AI tools as they are designed to enhance the business capabilities of artists and creatives without replacing human creativity. The company emphasizes ethical AI use and a "human-in-the-loop" approach to ensure that the technology complements human efforts rather than replaces them.

Leonardo's platforms are engineered to be user-friendly, especially catering to those who may not have extensive tech knowledge or who find traditional tech products challenging. This ease of use is crucial in making technology accessible and beneficial for all creatives.

Leonardo’s services are designed to require minimal technical knowledge from the users. The interfaces are intuitive and user-friendly, allowing creatives to focus on their art while the AI handles technical tasks.

Leonardo provides ongoing tech support and customer service to ensure users can effectively utilize the AI tools and address any issues or queries they might have.

Users can typically discontinue services anytime. Data retention and handling post-service discontinuation would be governed by the company’s data policy, ensuring users' rights are respected.

Yes, users retain control over the content created by the AI, with options to edit, modify, or approve posts and materials before they are made public.

We also care deeply about our planet. It’s a fact that an AI query uses much more energy than a Google search. But you get hugely more from AI, and your own efficiency and time-saving gains bring their own lower consumption benefits. As for Leonardo as a business, we use public transport, love bikes, don’t use paper, and prioritize IT and other suppliers (e.g., server providers) who are committed to net zero.